PowerApps CRM vs Dynamics CRM: Which One is Right for Your Business?

When it comes to choosing a CRM solution for your business, you have several options to choose from. Many companies look towards the industry giant that is Microsoft Dynamics CRM, but do business need to go to the expense of buy a large off the shelf CRM solution or can they leverage or extend their Microsoft 365 subscription and use a PowerApps CRM solution. In this blog post, we’ll compare the two solutions and help you decide which one is right for your business.

What is a CRM?

A CRM or Customer Relationship Management is a technology used to manage interactions with customers and potential customers. It’s a tool used for contact management, sales management, agent productivity, and more. The goal of a CRM system is simple: Improve business relationships to grow your business. CRM tools help you manage customer relationships across the entire customer lifecycle, at every marketing, sales, e-commerce, and customer service interaction.

Dynamics CRM

Dynamics 365 is a cloud-based business software that combines ERP and CRM functionality. It is one of the market leaders in its category. Dynamics 365 offers a number of benefits that can help any organization improve its processes, uncover weak spots, and create more efficient operational models. Developed and marketed by Microsoft, Dynamics 365 comes with all of the latest features and the best level of compatibility.

However due to the number of features and offerings Dynamics 365 requires significant technical expertise to set up and maintain. It also has a steep learning curve for users who are not familiar with the platform. For the small or medium business Dynamics 365 can also be an expensive option that requires significant investment.

PowerApps CRM

PowerApps is a low-code platform that allows users to create custom applications with minimal coding experience. This makes it easy for businesses to create custom solutions that meet their specific needs. PowerApps CRM is fully integrated with Microsoft 365, which means that users can easily access data from other Microsoft applications such as Excel, SharePoint, and Outlook. This makes it easy to manage customer data and keep track of customer interactions.

A PowerApps CRM is a cost-effective solution with license cost typically 50-75% cheaper than those associated with Dynamics. This makes it an ideal choice for small and medium-sized businesses that are looking for a powerful CRM solution without breaking the bank.

The back-end database used with a PowerApps CRM is Dataverse, which is exactly the same as that used by Dynamics. This means the PowerApp solution is highly scalable and can grow with your business.

PowerApps is designed to be highly flexible and can be customized to meet the unique needs of your business. This means that you can create custom workflows, automate processes, and build custom dashboards that provide real-time insights into your business operations.

A PowerApps CRM can start small and be expand as your business grows.

Which One Should You Choose?

If you’re looking for a powerful, flexible, and cost-effective CRM solution for your business, PowerApps CRM is an excellent choice. It’s easy to use, fully integrated with Microsoft 365, cost-effective, flexible, and scalable.

However, if you’re looking for an all-in-one solution that combines ERP and CRM functionality or if you have complex business processes that require significant customization, Dynamics 365 might be a better choice

In conclusion, both PowerApps CRM and Dynamics 365 are excellent solutions for managing customer relationships. The right choice depends on your specific needs and budget.

If you’re still unsure which one to choose or need help implementing either solution in your business, then please do contact us to discuss the best way forward.

Purenetworking offer award-winning Power Platform development services for businesses of all sizes. Our team of experienced developers can help you gather business requirements, design the user interface, build the Power Platform solutions, deploy the solution, and provide end-user training.